Welcome to Reignited Real Estate
Real Estate with Heart, Hustle, and a Whole Lot of Grit
At Reignited Real Estate, we know that buying or selling a home is never just a transaction—it’s personal. That’s why our family-run team brings experience, honesty, and a fierce commitment to doing the right thing every step of the way.
Founded by Michelle Roberts, a full-time REALTOR® with 18 years of experience serving Coastal North Carolina, our team proudly works across New Hanover, Brunswick, Pender, Onslow, and Columbus counties. Michelle is a Certified Workforce Housing Specialist, a Military Relocation Professional, and a passionate advocate for affordable housing—leading efforts that have invested millions into helping North Carolinians find a safe place to call home.
What Sets Us Apart?
Family-First Values: We’re a mother-son team, combining real estate expertise with a service-first mindset. Michelle’s son, William, is not only a licensed REALTOR®—he’s also a professional firefighter, bringing discipline, calm under pressure, and a deep commitment to helping others.
Local Knowledge, Professional Standards: We’ve weathered market highs and lows since 2007 and continue to serve on local and state REALTOR® boards and housing foundations.
Specialized Expertise: From vacant land and investment properties to homes with seller financing, we make complex deals simple.
Mission-Driven Approach: We represent Cape Fear Habitat for Humanity in all their real estate transactions—pro bono—because we believe in using our skills to give back.
Explore Our Tools:
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Sellers: Use our Free Home Valuation Tool to estimate your property’s value and learn how we market it for maximum visibility.
Whether you’re a first-time buyer, a seasoned investor, or someone who simply believes that home should feel like home—you’ve found the right team.